Browsing articles in "Marketing"
Sep 12, 2011

What are five steps I should take to help control my company’s Google search results?

Barbara Coll, CEO of WebMama:

1. Increase the amount of text-based content visible to visitors on your corporate website.

2. Write unique meta-description tags (an html element) using the top converting keywords or category words you want to own so you will be highly visible in search results. Write unique tags for every page. The meta description tag should be two sentences long and focus on what visitors would think if all they saw was the first five or six words. Include your company name and major brand names. Maximum of 25 words. [do not worry about the meta keyword tag for search visibility purposes} Continue reading »

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