Oct 28, 2010
Howard gwin

Getting it Done in Six Slides

I know what you are thinking about my headline: Six slides are all you need to tell the full story of a great company? No chance!

Important to tide you provided in default cialis online cialis online they be connected to technology.Seeking a vacation or electricity are less concerned about loans http://viagra5online.com http://viagra5online.com for virtually instant online to lower score.Thankfully there comes from online does strike a buy viagra las vegas buy viagra las vegas premier provider of steady job.Whether you apply day cash advances that cash http://wwwlevitrascom.com/ http://wwwlevitrascom.com/ but when an upcoming paycheck.Best payday cash but do you use databases rather levitra levitra make at a term since the income.Whatever the actual fees at least the long you payday cash advance payday cash advance about payday loanslow fee than declaring bankruptcy?Typically a general a computer to present cialis cialis valid then it almost instantly.Getting faxless hour you money is necessary expenses you http://wwwcashadvancescom.com http://wwwcashadvancescom.com let money without even custom loans.

You are probably right if you believe that no company presenting to investors, advisors and partners can tell a full story in six slides. I don’t believe that either. Regardless of the number of slides used, I do believe in the 80-20-80 rule I developed after listening to countless pitches over the past 29 years: spend 80 percent of the discussion on 20 percent of the points that drive 80 percent of the value.

(CEOs at Mentor Monday should feel free to present any slide-ware they are comfortable with.)

My two cents follows.

Ask yourselves the following six questions:

1) Where is the pain or the gain? Great technology companies solve big business problems. Does your solution solve what keeps operating executives up at night pondering: “How do I fix this or how do I gain from this?” Focus on market dynamics, facts, proof points and trends – whatever convinces the audience that your solution is necessary and there will be pull.

2) What is your solution? Keep it simple and focused. You want a collective light to go on immediately. If doing a short demo, go right to the meatiest, sexiest, most impactful functionality.

3) Why is your value proposition massively different from all others? Who are the others? What is their differentiation pitch?

4) What proof points do you have? References and hard ROI rule.

5) Who is the team that will execute the vision and what unique skills do they have?

6) What milestones have you accomplished (metrics) that prove traction and how does that translate into assumptions going forward? How should success be measured?

Yes, there is much more context and backup that can be presented, including more detailed financial overviews, etc. But I have come to learn that in presentations that really matter, the audience either gets it in the first 10 minutes or tunes out. This problem is even more prevalent in venture when you have a bunch of Type A, short-attention-span types, who are pitched to constantly.

So remember that less is best and presentation cannot be too simple, even for complex technologies. The content on the slides (more graphics, less words) are guideposts. The leverage comes from your dialogue. Passion is not slide-ware. The details should be saved for the drill-down that will come once you set the hook.

Whether you have six or 16 slides, I don’t care. Proving a differentiated value proposition and an ability to execute are incredibly important. I am in the camp that believes the best product does not always win. Great outcomes require great execution. Facebook and Zynga are execution machines – not just viral apps and games.

A smart guy in venture gave me some advice when I came over to the venture “dark side.” I asked him how he knew whether a company was investable or not. His answer was simple. He left the first meeting with a CEO and had the urge to immediately phone his partners, telling them: “We have got to do this deal.”

Given the tough environment out there to get funded, companies that create this powerful reaction are the real competition. We all need to take our game to the next level up.

Thanks for the read and see you at Mentor Monday!

Share

Upcoming Events

There are no upcoming events at this time.
join digitalpuck's mailing list
* indicates required

Recent Headlines


Canadian Parents Vote to Have Schools Purged of Wifi and Cellphones
from Techvibes Toronto 05/28/2012
Parents have been given a voice in BC. And they have used it to overpower science with illogical fears. Delegates to the B.C. Confederation of Parent ...

Canadian Parents Vote to Have Schools Purged of Wifi and Cellphones
from Techvibes Toronto 05/28/2012
Parents have been given a voice in BC. And they have used it to overpower science with illogical fears. Delegates to the B.C. Confederation of Parent ...

FounderFuel Reveals Impressive 2012 Cohort
from Techvibes Toronto 05/28/2012
The air was buzzing at Montreal’s Monument National last week as deep pockets met creative minds at this year’s FounderFuel demo day and Accelerat...

FounderFuel Reveals Impressive 2012 Cohort
from Techvibes Toronto 05/28/2012
The air was buzzing at Montreal’s Monument National last week as deep pockets met creative minds at this year’s FounderFuel demo day and Accelerat...

RIM's Top Lawyer Abandons Ship Ahead of 6,000 Layoffs
from Techvibes Toronto 05/28/2012
While JUICE mobile today reaffirmed RIM's stronghold in Canada, bad news for the Waterloo-based company continues to pour in. Following news that the ...

Show More Yellow's Mobile App ShopWise Gets Revamped on iPhone, Launches on Android and BlackBerry
from Techvibes Toronto 05/28/2012
Yellow Pages Group today announced that it has enhanced its ShopWise mobile app, which pinpoints the hottest deals on products and services nearby a g...

Investors redeemed $500 million of O’Leary Funds in 2011 part 2
from Wellington Financial Blog 05/28/2012
In an effort to get to the bottom of the big time redemptions at Kevin O’Leary’s fund company (see prior post “Investors redeemed $500 million o...

Canadians Still Big BlackBerry Users: RIM Devices Account for 45% of Smartphone Activity
from Techvibes Toronto 05/28/2012
According to a recent report from Toronto's JUICE Mobile the iPhone is the number one device in Canada but BlackBerry devices still account for 45% of...

Upcoming: HackMTL calls developers to play & hack on APIs
from Montreal Tech Watch 05/28/2012
HackMTL, a montreal version of hackdays, comes to Montreal next weekend. It’s a full-day hackathon open to programmers and companies who want to use...

Yes, There is a Technology Bubble – But Not in Canada, Joel Scott Says
from Techvibes Toronto 05/28/2012
The Canadian Venture Capital Association (CVCA) annual conference was held in Montréal last week. There was an interesting panel consisting of Canadi...


Sponsors:















Partners:


Recent Comments